Sindhura Sita Vuppalapati brings a mix of lived experience, curiosity, and a deep desire to bridge a gap she saw around her into counselling. With a background in Computer Science (B.Tech from JNTU Kakinada) and years of experience in digital marketing, she was always drawn to solving problems and creating better systems. But as she interacted with students and parents, especially in Tier 2 and 3 cities, she noticed something: a lot of bright young people simply didn’t have access to the right kind of career guidance. That realisation planted the seed for what would become StudyHQ.

Her early work life was focused on leading digital marketing at IBEE Solutions, working on business growth strategies, and managing multiple projects across sectors. But through it all, she carried an interest in education and mentorship. She started StudyHQ first as a study abroad consultancy, and in under two years, helped 1,000+ students find their footing in international universities. The success was rewarding, but something still felt incomplete. Many of those students, she noticed, were unsure of why they picked a particular path or what came next.